| 1.
|
Prepare the Keywords Worksheet
Events Online works with you to develop the appropriate
keywords for your company. These are the words that users
type into search engines to find information. |
|
| 2.
|
Optimize site code for search engine
success
Keywords and phases, called Meta Tags, are embedded in
the HTML code of each web page. |
|
| 3.
|
Submit your website to search engines
Your optimized website is submitted to search engines
and directories. Excite, Infoseek, Lycos, Alta Vista,
Hotbot, Google and Yahoo account for more than 80% of
the searches performed on the web. |
|
| 4.
|
Evaluate
A few weeks after your website's launch, Events Online
evaluates site traffic and directory listings to determine
if anything needs fine-tuning. |
|
| 5.
|
Resubmit your website to search engines
It's important to resubmit your website as time goes on
because:
Search engine databases are ever changing with
thousands of new websites
added daily. This
can affect your search position and push your site down
the list.
Search engines often change the way they rate websites
and the order that
they list them for
a search. Resubmitting improves your position under the
new rating system.
Errors occur with search engines causing them to
lose pages at random.
Resubmitting corrects
these errors. |
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| |