| 1.
|
Prepare the Keywords Worksheet
Events Online works with you to develop the appropriate
keywords for your company. These are the words that users
type into search engines to find information. |
|
| 2.
|
Optimize site code for search engine
success
Keywords and phases, called Meta Tags, are embedded in
the HTML code of each web page. |
|
| 3.
|
Submit your website to search engines
Your optimized website is submitted to search engines
and directories. Excite, Infoseek, Lycos, Alta Vista,
Hotbot, Google and Yahoo account for more than 80% of
the searches performed on the web. |
|
| 4.
|
Evaluate
A few weeks after your website's launch, Events Online
evaluates site traffic and directory listings to determine
if anything needs fine-tuning. |
|
| 5.
|
Resubmit your website to search engines
It's important to resubmit your website as time goes on
because:
• Search engine databases are ever changing with
thousands of new websites
• added daily. This
can affect your search position and push your site down
• the list.
• Search engines often change the way they rate websites
and the order that
• they list them for
a search. Resubmitting improves your position under the
• new rating system.
• Errors occur with search engines causing them to
lose pages at random.
• Resubmitting corrects
these errors. |
|
| |
