Search Engine Marketing

SEO servicesWhat consumer these days doesn’t consult a major Web search engine such as Google, Yahoo or BING before making a purchase? If a company’s Web site doesn’t appear in the first 3-5 pages of a search results page, it is non-existent to the consumer. Increase the visibility and value of your Web site with Search Engine Marketing Services from Events Online. We offer Search Engine Marketing (formerly known as Search  Engine Optimization or SEO) and Pay Per Click services that will keep your site at the top of search engine directories.

Search Engine Optimization Services

A six month process of search engine optimization tasks to help improve rankings on relevant keyword phrases.

  • Keyword Research and Analysis-Find the most relevant and least competitive of keywords for your industry.
  • Site Review-Review of existing site structure and content to identify areas for improvement 
  • Content Editing & Recommendations – Review and editing of existing page content and format to improve keyword presentation
  • Site Structure Editing – Optimization of on-site SEO features such as meta-tags, internal linking, image alt-tags, page suggestions, etc.
  • Set-Up of Website Tools – Installation and/or configuration of website tools such as Google Analytics, Google & Bing Webmaster Tools
  • Link-Building – 3 hours of link building per month
  • Consulting – Search Engine Marketing consulting as needed
  • Reporting – Monthly ranking reporting

PPC – Management Services

Initial program build addressing all features below:

  • Development of Search Network Campaigns
  • AdWords Strategy and Service Selection
  • Collaboration with client to identify target markets/keyword themes
  • Developed Account Structure
  • Up to 15 Tightly-themed Ad groups
  • Extensive Keyword Research
  • Budget & Bidding Strategy
  • Initial Advertisement Development
  • Set-up of Conversion Tracking, if possible

Monthly Management & Optimization that includes:

  • Paid Search Strategy Consulting
  • Website & Landing Page Consulting
  • Best Practice Recommendations and Implementation
  • Ongoing refinement of keyword targeting & identification of negative keywords
  • A/B Testing of Advertising messaging
  • A/B Testing of landing pages, if possible
  • Collaboration with client to Identify new markets/ad group themes/keyword targets
  • Monthly Performance Reporting


Is your website bringing qualified leads into your business? If the answer is no, we offer a wide range of services to help you get the most from your website

Our comprehensive approach to search engine marketing includes

Website Content Strategy

Best practices for creating and promoting valuable content.

Keyword Research

What is the competitive landscape of keyword phrases in your industry—find the most relevant and least competitive.

Lead Capture Strategy

Using features and tools to move prospects into the sales funnel.

Landing Page Optimization

Creating compelling landing pages for targeted campaigns.

Web Analytics

Use of analytics to provide real-time feedback on effectiveness of web marketing activities.

Paid Search Strategy

Leveraging the power of Google AdWords and Bing to maximize search engine exposure.

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